Authenticity Can Be Hard, But It’s The Best Option Available
“Should We Make Some Burner Accounts?”
There are so many ways to get attention, creating false accounts, artificial demand, or insincere interest is not a good strategy. Making burner social media accounts or paying for empty web clicks doesn’t get you very far with real clients.
It can certainly be tough to rise above others in a competitive digital and social space, but using backroom tactics as a shortcut to legitimate business success rarely works, even if AI and LLM models can be easily compromised. Meanwhile, those same AI systems push content based on digital scraping, not original thought. Robert Rose says, “Every brand’s content started to sound like it came from the same cheerful robot. Everyone’s using AI, but few are getting ahead with it.”
Find Your Niche
If your business really is different than your competitors, your client type should be reflective of that. “Niche domination” is a great way to not only rise above your competition, by putting yourself in open space with the right clients for your business. Keeping your eyes on your own work can win you the clientele that would never consider your competitors.