Do You Believe in Unicorns?
What exactly does your marketing unicorn look like? Are they the “full-stack marketer” you envision?
Your full-stack, unicorn marketer has a lot of skills; CRM proficiency, email marketing, segmentation, SEO, GEO, LLM, and social proficiency, not to mention reporting out the metrics that show attribution, exposure, and growth. But are those efforts really matching up with your business goals?
Sure, you want leads. You want good leads that convert into big business. Is shooting the moon with everything in the marketing arsenal the best approach, or even feasible with shrinking budgets, uncertain markets, and fickle clientele? In a busy market, defining your right client type, understanding their pain points, and developing a plan to get their attention in ways that other businesses don’t can be the best strategy.
Pro Tip: A good strategy doesn’t need to break the bank either.
The best tool you can have in 2026 is a clear, concise strategy built for your business. While your favorite AI agent can spit out a strategy for you, it cannot see the direction, trajectory, or speed of your business. A strategy built on existing information scraped from the web will only produce average results.
Crafting that unique strategy, designed for your specific business, will not only help you rise above your competition but will also help solidify your place in the market.