Good News: Creativity and Cleverness Still Outperforms AI Models
Many American workers, especially Gen Z, worry about the influence of AI. Jobs posting for “AI fluency” are spiking as daily tasks are being replaced by chatbots, automation, and other systems (including new ad platforms?). At the end of 2025, the shear amount of AI-generated articles has exploded to nearly half of all digital content. But can AI really be a surrogate for human interaction when trying to promote services to human clientele?
The “Good Stuff” Still Dominates
As of the start of 2026, the EEAT practice of showcasing Expertise, Experience, Authority, and Trustworthiness still resonates with both traditional Google-style searches and AI-based LLM search models. That’s good news for content creators, designers, and writers, for the time being at least.
Remember your parents saying that you shouldn’t trust everything on the internet? Anyone that has used a LLM, whether it’s right out the box with a system, like ChatGPT, or a trained agentive system, know that even the best responses require a good “once over” from a human editor (or you’d think that should be the case). Especially given the quirkiness of results, the inadequate recognition of spurious sources, and even downright wrong data that gets parsed.
Large language models build content based on existing models and derived, or learned, content. They need pre-existing content to develop content. Therefore, “new, novel, and creative” is still beyond the reach of AI technology. The models can remix, refine, and recombine what already exists, but they can't truly innovate from scratch or draw from lived human experience the way a person can.
This limitation creates an opportunity for content creators to leverage their unique perspectives, industry insights, and real-world expertise. When you write from firsthand knowledge, you're creating something AI simply cannot replicate. That authenticity shows up in the details.
“At the end of the day, traffic isn’t just about words; it’s about connection. AI can bring readers to your site, but only human creativity and authenticity can keep them coming back.”
As long as you know how to use a tool, the chances of being replaced by the tool are diminished. While AI and LLM models are wonderful at analyzing large data sets or aggregating volumes of information, human creativity cannot be replicated…yet?